Our company is looking for a competent Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Good knowledge of digital marketing.
- Highly creative with experience in identifying target audiences and devising. digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Working knowledge of ad serving tools.
- Up-to-date with the latest trends and best practices in online marketing and measurement.